Personalizing the testimonial makes it easier for readers to be empathetic. Adding before and after images, a company logo, or other imagery that demonstrates the value of the service or product is another way to personalize the testimonial.

To prove the value of what you have to offer, why not let your happy customers do the talking?

To generate these glowing testimonials, you need to know who your happy, successful customers are — and that's where collecting and analyzing customer feedback comes in. Once you've found those customers and collected their reviews, it's time to turn that enthusiasm into effective, affordable marketing materials. Read on for a closer look at what makes a great testimonial.